Whenever you set off across new territory you’ll want to consult a map, otherwise you’ll get lost. Stepping forward into the unknown (also known as ‘the future’) is what companies do every day.
And what do they need to make sure they don’t get lost? A strategy, of course, which some may also call a roadmap.
Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Coming to the realisation that your organisation needs one is easy. Actually creating a strategy is a little trickier.